Your site content--the text and images that appear on your website--is the most important part of your online business. You may have a stunning design and lots of bells and whistles, but it's your content that will decide if your visitors stay or go.

You don't have much time to make a great first impression, so you'll want to pay close attention to your homepage, where most visitors will arrive first. Put your business name and contact information front and center and state the focus of your business clearly. Someone who knows nothing about your business should understand what you offer within a few seconds of arriving at your site.

Test all of your links, make sure your photos look good and check your spelling. No matter what you're trying to say, broken links and misspelled words can leave the impression that your business is not professional, and visitors might take their business elsewhere.