By default, the Store Editor uses the information in the Name field to fill the page title (the top bar of your web browser). If the information you enter for the name of your product is descriptive (SuperWidget by AcmeProWidgets) then this setting can save time by not having to enter information into a name and title field.
However, as search engine optimization becomes more and more important for driving traffic to your store, you may want the flexibility of having a customized title for your page different than the Name field. A customized page title is important, as this information is used in several ways:
- Appears at the top of the page in the title bar and/or tab of the web browser.
- Appears as the default text when added as a Favorite or Bookmark
- In regards to search engines, appears as the title of the page in search results
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Search engines give much weight to the TITLE tag, so you should use care when choosing what information to appear in your title. Here are some tips for writing title tags:
- Use keywords or keyphrases in your page title tag and place them as early as possible in the tag (for example a book shop might have a title on the home page of Rare books and manuscripts, signed first editions, specializing in American and English authors.
- Do not use your company name if it is not immediately recognizable to your customers; if you still wish to do so, you can place your company name at the end of the title. Using the example above, Rare books and manuscripts, signed first editions, specializing in American and English authors. Paul's Antique Book Shoppe.
- Match the title tag of the page to the page contents so the title and body content work together. Using the current example, a section page for the book shop listing 20th century American author first editions would have a title tag with those words. A title tag for a page featuring one particular American author would have keywords such as the author's name, book name, etc.
To have the Store Editor 2.0 generate a TITLE tag for your page using a title that is not the same as the Name for your item or section pages, you'll need to add a new property (Page-title) to the page.
Add a page-title field to a page
- Sign in to your My Services page.
- Click the Store link.
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- Go to Store Editor.
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- Navigate to the item or section page for which you wish to use add a page-title.
- In the Advanced Editor toolbar, click the Edit button.
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- Click the New Property button.
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- On the Create New Property page:
- Enter Page-title (without the quotation marks) as the Name and select a Type value of Text.
- Click Update to create this new property for this item or section page. (The page reloads and your new page-title property will appear in the Custom Properties section at the bottom of the page.
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- In the Page-title field, enter the title you wish to be used.
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- Click Update.
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- Publish when ready.
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The Page-title property will not be used for any other purpose. The Name or Headline for your item and section pages will still be used for the display of your item or section page names within the pages themselves and in any search results for that page.
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