Many consumers search for the products they want on shopping sites that make it easy to compare prices from different sellers. Submitting your products to these sites, where they'll be listed alongside those from other retailers, can help interested shoppers find you and make it easier to keep tabs on your competition.
When you add your products to a shopping site, your items will appear with their prices along with those of other sellers. Prospective customers can compare prices and, depending on the site, ratings, reviews, and other information about listed products and businesses.
Signing up is usually free, but many shopping-comparison sites--such as Google Shopping, Pricegrabber, Shopping.com, and Shopzilla--charge a small cost-per-click fee each time a shopper clicks a link to visit your site.
Be sure to read the shopping site's fee structure and submission guidelines carefully before signing up. Some sites may accept only products that can be shipped within the U.S., for example, or require the product pages in your web site to be formatted a certain way. Many shopping sites accommodate data feeds, which can help you submit lots of products; most also allow you to add individual items.
Some popular free and fee-based shopping sites
