Title tags show up at the top of the browser screen when that page is viewed, and in a visitor's Bookmarks menu, if they decide to bookmark your site. More important, search engines use titles to index websites and often show them in search engine results.
No matter what your business is, give some thought to choosing a concise, descriptive title for each page of your website. Each page should have its own title.
Try to stick to less than 10 words, and consider your page content first: If a prospective customer sees your title in search results, will they be interested enough to click on it? Does your title accurately describe your page?
Other tips for writing your titles:
- Each title should include a couple of keywords important to that page.
- Avoid repeating a single keyword more than once and try to place your most important keyword near the beginning of the title. If you think prospective customers would search for rare books to find your bookstore, for example, use that phrase in your homepage title: Rare Books and Manuscripts.
- To help your site stand out, try to skip generic words like Home and Internet in favor of phrases significant to your business, like online cookie sales or custom auto detailing.
- Unless your business name is immediately recognizable to prospective customers, don't include it in your title tags. Use your titles to entice searchers and visitors who don't yet know your business but may be interested in your products or services.
- Don't use all capital letters or special characters.
Learn how to add titles and other meta tags to your website.
