Store Editor creates static image URLs for your store's item images. When an image has a static URL, this means that the URL doesn't change unless you choose to change it — for example, if you choose to change the item image's base file name. By default, new item images will be given SEO-friendly static URLs using descriptive base file names that are created using your item name. If you'd like to change the base file name for an item image, you can do so by editing the value in the new Item-Name field after you've uploaded the image using either Store Editor or Catalog Manager.

A number will be added to the end of the base file name for all versions of this image generated for the store (e.g., main item image, thumbnail, etc.); for example: chocolate-frog-01, chocolate-frog-02.

Changing the base file name of an item image using Store Editor

1. Sign in to your My Services page.
2. Click the Store link.
   
3. Go to Store Editor.
   
4. Navigate to the item page you for which you'd like to change the item image base file name.
5. Click the Edit button on the Editor toolbar.
   
6. Locate the Image variable near the top of the page. The Image-Name field will appear to the right of your image thumbnail.
   
7. Enter a new name for your item image using alphanumeric characters and hyphens only. Item image names entered into the Image-Name field that use characters other than alphanumeric characters and hyphens will not be saved.
8. Click the Update button to save your new item image name.
   
9. Publish when ready.
   

Changing the base file name of an item image using Catalog Manager

1. Sign in to your My Services page.
2. Click the Store link.
   
3. Go to Catalog Manager.
   
4. On the Manage Products page, click the item ID to open the item for editing.
   
5. On the Edit Item page, locate the Image variable, located in the Store Fields section. The Image-Name field will appear to the right of your image thumbnail.
   
6. Enter a new name for your item image using alphanumeric characters and hyphens only. Item image names entered into the Image-Name field that use characters other than alphanumeric characters and hyphens will not be saved.
7. Click the Save button to save your new item image name.
   
8. Publish Catalog Manager when ready.
   

Important: when you change the value that's in the Image-Name field, you are also changing the static image URL for the item image. If you change the value that's in the Image-Name field, once saved and published, the image should keep the same static URL until such time as the value in the Image-Name field is again modified (if it is modified again in the future).