Here's what will happen after adding the Commerce Central Google Shopping app to your store:

1. When you submit your request for the Google Shopping app we only authorize your payment method as there is a chance your store of products do not qualify to be displayed on Google Shopping. Your credit card will not be charged until the app begins advertising your products.
2. Commerce Central review editors will do a cursory check on your store for any obvious Google Shopping policy or guideline violations. If we find any you will be notified with instructions to resolve the issue(s) or that the app was cancelled without charging you. Common issues or missing content and policies Google requires that you have in your store are listed on this Help Page.
3. Barring any violations, within 1-3 business days we then create Google Merchant Center and AdWords sub-accounts for your website URL that our Google Shopping app will use to submit your products to Google and advertise online. For your reference, please see Google's Working with a third-party disclosure notice as we will be managing Google sub-accounts and services on your behalf.
4. If you have an existing Google Merchant Center Account, you'll be notified that our Google account, mccaccountpalaran, has claimed your website URL. This step is required as only one Google Merchant Center account may claim a store URL for uploading product data. This URL claim is only for the Google Merchant Center and will not interfere with any other Google services such as Google AdWords, Search Console or Analytics you or another agent may be maintaining. Be sure no one takes any action to remove this claim as it will delay the activation of the advertising campaigns by several days or more.
5. Once the Google accounts are created, we will upload your product data to the Google Merchant Center for Google to review and approve or reject per their guidelines and requirements.
6. At Google's discretion it can take 2 or more business days for the product data and your store web pages to be approved. Click here for a list of common reasons that cause Google to suspend or reject your website or product data.
7. Once everything is set up, approved, and actively advertising for multiple days, you can view your impressions, revenue, and performance data on the Home tab of your Google Shopping app. Additional information and budget activity is displayed on the Dashboard tab of your Commerce Central account.

Keep in mind that you won't see any results until you start to get clicks on your Google Shopping and Product Display ads. Reporting can take 12 to 72 hours to be available to us from Google, so it is not uncommon for reporting to be a day or more out of sync.

After the Google Shopping app has completed set-up and begins bidding in ad auctions to display your products, both our app and Google AdWords will need several weeks or months of data to make periodical ad campaign calibrations to improve results. For more information on how the Google Shopping app and AdWords ad auctions work, please see this Help Page.