The Social-enable variable is used to enable the Social Media Sharing feature on your store's product pages.
To enable this feature, select Yes from the drop-down list, then click the Update button on the Variables page. If you are using standard Editor 3.0 templates and have not previously enabled this feature using the Design Wizard, you must add Social Media Sharing CSS styles to your store's css-edits file. If these styles are not added, formatting will not be applied to the Social Media Sharing module on your product pages. Learn more.
Merchants using custom templates
Merchants using custom templates must first add the SOCIAL-SHARE RTML operator to their templates, before enabling the Social-enable variable. You must also add Social Media Sharing CSS styles to your store's CSS file, and publish your store. Learn how.
The Social Media Sharing module on a store's product page.