Posting a Privacy Policy
Important Note: If you post or link to a privacy policy that you do not follow you may violate consumer protection laws. If you post a privacy policy, be sure it accurately describes your business practices and is regularly updated to reflect your current data collection of visitor and customer data.
Privacy Resources
For assistance in creating or updating your Privacy Policy, please use one or more of the following resources:
To learn more about online privacy, you can visit these sites:
Advocacy Groups:
Government:
Federal Trade Commission
Privacy Seal Programs
One good way of making sure your customers know where you stand on the issue of privacy is to join a privacy seal program. Many stores display these seals, including some of the most prominent shopping destinations on the Web.
BBBOnline
An extension of the Better Business Bureau, this seal program carries with it the well-known and trusted name of the Better Business Bureau.
TrustArc
Currently the largest privacy seal program, TrustArc counts Yahoo, AOL, Microsoft, Disney, Excite, and eBay among their approximately 2,000 licensees.