If you add a Facebook Application ID when enabling the Social Media Sharing feature, you'll be able to administer Facebook Pages for your products. Facebook Pages are used to broadcast information to Facebook users who choose to connect with that page. In this case, customers who have Liked a product will be connected with that page. You can use Facebook Pages to share updates about products, and to engage with customers who have Liked your products.
You can easily access and administer a Facebook Page for a product using the Admin Page link that is provided in the Social Media Sharing module for that product. You'll see the Admin Page link in both Store Editor and on your live site when you're signed in to the Facebook account you used to get a Facebook Application ID (or when you're signed in to a Facebook account given Administrator or Developer permissions for the Facebook application).
Clicking Admin Page will open the Facebook Page for the product. Here, you can click Edit Page to modify page settings, invite friends to like the page, post status updates (like product updates), and engage with customers who Like the product.
For more help with Facebook Pages, please see Facebook Pages online help.
Do you have more than 500 products?
If your store has more than 500 products, you may find it more efficient to post product updates programmatically using Facebook's Graph API. Information about the Graph API, and how to post product updates using it can be found in Facebook's Open Graph help. You may also wish to consult the following Facebook help pages:
Note: Because administering Facebook Pages requires using Facebook, a third-party site, and the steps and information required to administer Facebook Pages may change without notice, Turbify can't guarantee the accuracy of this information. For the most up-to-date information, please consult Facebook help.