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A link that has not yet been clicked by the user. You can define a color for links that are active and also visited links.
Background
The area behind an element. You can customize button backgrounds, header backgrounds, and even page backgrounds (through CSS) in Checkout & Registration Manager.
The style or treatment applied to the edge of an element. You can customize the border color of sections and subsection. By using a custom CSS file, you can edit border color, style and thickness of most elements of your checkout pages.
A style sheet language (as opposed to markup language like HTML) that describes the style and formatting of the contents of a page. Learn more about CSS.
A type of custom form field where the user can select (check) or clear (uncheck) a choice. For example, you may add a check box to your check out that says Add me to the Catalog Mailing list.
Areas surrounding your main page contents which are created by entering HTML into the header, side bar, and footer regions. You can show or hide the header and side bar region on any specific checkout page.
In terms of checkout, the rate at which shoppers (users who place items into a shopping cart) become buyers (users that have completed a purchase). The rate can be expressed a s a percentage with 100% being a sale completed for each shopping cart created. The conversion rate varies widely depending on the type of products you sell, the type of customers your site attracts (browsers, price comparers, serious buyers), shipping charges, and your overall checkout process. Each change you make to your checkout pages should be made with the express purpose of increasing your conversion rate. Conversion rate is also referred to by the inverse terminology of shopping cart abandonment. For example if your conversion rate was 10% then your shopping cart abandonment rate would be 90%.
A cookie is a small amount of data that can be transmitted by a web server to your browser when you visit a web site. For your store checkout, Turbify sets a cookie to remember when multiple items are added to a shopping cart and also to store a cart that a shopper can return to at a later date provided the cookie is still present on their system. Shoppers can set their web browser or security/privacy software to accept, prompt, or reject cookies. When cookies are rejected, this can cause problems for shoppers so merchants are encouraged to enable the cookie check test.
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The name that appears along with the field to identify the field to shoppers (for example, if you added a custom check box field that when selected would add shoppers to your mailing list, the field display name could be Add me to your store mailing list). Compare with Field ID.
The name that identifies the field within Checkout & Registration Manager. When you view the source HTML code for your page, the Field ID will appear as the name attribute for a form field. The Field ID also identifies the field data when exporting orders or when posting orders in real-time.
Term used to describe the series of pages in your checkout process. You can customize your flow settings to have a one page checkout, combine the shipping and billing page, and even hide the order review page. Your choice to show, hide, or combine certain pages should be based on your knowledge of typical shopper behavior for your site and which flow will yield the highest conversion rate.
The region of checkout pages appearing at the bottom of the page below all other contents. Typically the footer on web sites is reserved for links and copyright information.
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The region of checkout pages appearing at the top of the page above all page sections. Typically, the header contains navigation links, a logo, or other visual elements that you wish to prominently display. You can choose to show or hide this region on specific checkout pages.
A type of custom form field not displayed on your checkout pages but passed with the order. You can add hidden fields to pass along information with the order such as instructions to a drop shipper.
A class of form field where the user can enter data directly. The two types allowed in Checkout & Registration Manager are text boxes and text areas. You can control the amount of characters that can be entered by a shopper and also the size of the field. You can also select special validation rules if you wish to validate shopper input upon submission.
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A type of custom form field where a user can select one or more items from a multi-line text box. Use a list box when you wish to show all of the choices to a shopper rather than requiring them to open a menu to make a selection.
A type of custom form field where the user makes a single selection from a drop-down menu that opens when clicked. Menus are a good way to conserve space on a site.
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A type of custom form field (not editable by shoppers) that you can use to display content to shoppers. For example, you may wish to add some instructions or comments below your coupon code field explaining what to do or specific conditions.
Primary buttons control the navigational path through your checkout pages. Shoppers use these buttons to complete the chec kout process. Examples of primary buttons include, Keep Shopping, Continue, and Place Order. You have the ability to set up styles for primary buttons so they maintain a consistent look. You can also customize individual buttons to make them more prominent.
A graphical representation of a shopper's place (shipping, billing ,order review, order confirmation) within the checkout process. Merchants have the choice to use CSS or custom images to create their progress indicator.
A type of custom form field with two or more selections where the user can only select one choice at a time. For example, you may add a series of radio buttons for users to select when they should be notified about special offers (weekly, monthly, quarterly).
The act of restoring a previous version of your checkout pages and settings. With Checkout & Registration Manager, you can select between reverting to your last published version, or reverting to the system default.
Secondary button
Secondary buttons allow the user to access or apply edits to information in checkout such as updating the quantity of an item in the shopping cart or returning to the shipping page to edit their shipping address. Examples of secondary buttons include, Edit, Update Qty, and Apply. You have the ability to set up styles for secondary buttons so they maintain a consistent look. You can also customize individual buttons to make them more prominent.
The name for an area in your checkout pages that contain form fields and may be subdivided into sub-sections. For example, the Billing Information section contains the Billing Address and Payment Information sub-sections. You have the ability to set a header font type and color, background color and border color for sections.
The region of checkout pages that appears to the left of the page sections and between the header and footer regions. The side bar region typically is used to display links back into the store on the shopping cart page and perhaps the order confirmation page. You have the ability to show or hide the side bar region for any specific page in checkout.
The name for a section that appears within a larger section. For example, the Billing Address and Payment Information sub- sections appear within the Billing Information section. You have the ability to set a header font type and color, background color and border color for sub-sections.
A type of custom form field that allows the shopper to enter multiple lines of information (such as comments or gift wrap instructions). You can set how many characters are accepted total and how many columns and rows appear in the text area.
A type of custom form field that allows the shopper to enter limited information (such as a name or email address). You can set how many characters are accepted total and how many characters or pixels wide your text box will display. You can also set special validation rules on the information entered by the shopper upon submission to ensure data is entered in a specific format.
Visited link
A link that the shopper has visited already. In web sites, visited links appear with a different color by default to indicate to users the pages they have already visited. You can set the visited link font color and font type in the Global Styles tab of the Visual Customization module.
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