It is possible to set up a shipping rule to offer free shipping when a buyer's total reaches a certain dollar amount. Many large ecommerce stores offer free shipping as a promotion to attract shoppers that are wary of high shipping fees. You can also set up free shipping when a buyer reaches a certain number of items if you wish to offer that type of promotion. You can easily set up free shipping based on a qualifying order amount in the Shipping Wizard, or the Shipping Manager if you are already open for business.
If your shipping rates are based on price, this is as easy as setting a $0 charge in the rate table for amounts at or over the free shipping price. However, many stores base shipping charges by weight. This requires you to set up an additional rule so your weight-based rates apply below the free shipping total, and the second rule cancels out any shipping charges for totals at or over the free shipping total.
An example of a free shipping promotion
The owner of Acme Widgets wishes to run a free shipping promotion for orders over $50. The store owner is able to get a good rate on ground shipping within the US (excluding Alaska and of course Hawaii - those trucks aren't submarines after all) and the number of new orders and margin from each order will offset the cost of the shipping for the owner.
The store owner currently uses a shipping rate table based on item weight:.
When creating this rule, the store owner does not select to Apply this rule even if other rules match:
The check box for applying this rule even if other match is not selected as the owner also wants to apply a second rule for amount which will cancel out any weight-based shipping charges of this rule. If apply was selected, shipping charges for ground shipping method would be based solely on item weights.
The store owner then creates another rule based on amount and sets the second from field to the threshold of the amount needed to qualify for free shipping and sets a large negative amount (basically larger than any valid order shipping charge) in the corresponding Add field.
When looking at the Shipping Rates (and assuming these are the only two shipping rates available), the rules will appear as follows (see figure 4).
With the two rules created, a shopper that selects Ground as the shipping method in checkout will have two shipping rules applied. The first rule will add a shipping charge based on the weight of the items in the order. The second rule will apply no charges (other than those applied by the first rule) for orders under the threshold amount ($50 in this example) and will apply a negative charge (-$10000 in this example) for orders at or over the threshold amount thus zeroing the charges applied by the first rule.
Testing your free shipping over $XX.XX rule
You can verify that your rules are correct by using the Shipping & Tax Test.
- Sign in to your My Services page.
- Click the Store link.
- Go to Shipping & Tax Test.
- Review the shipping total to ensure that no charge is applied.
- Enter an amount that qualifies for free shipping.
- Enter a location to which the offer applies.
- Select the shipping method to which the offer applies.
- Review the first shipping rule applying a charge by weight for the location and method.
- Review the second shipping rule applying a negative charge for the location and method.
- Note the final shipping charge is $0 as the new rule by amount cancels the existing rule by weight.
You may also wish to enter an amount below the free shipping threshold to ensure any other rules you have are still applied correctly.
Notes:
- You should clearly spell out the terms of your free shipping promotion and provide a link to the details within checkout. Prominently list out the shipping methods and locations to which the offer applies so shoppers understand the offer only applies to ground shipping or whatever method you are offering, instead of any method they can select in checkout.
- Create your rules properly and test them so shoppers get an error if entering a location for which a shipping method does not apply. For example, if your settings are set to calculate in real-time, error if no matching rule and you have selected only states within the US for shipping locations, then if a shopper enters a shipping address for Hawaii and selects "ground" as the shipping method, they should get an error message that the method is not valid for their address.
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