Store tags are special tags you can add to your web pages to pull and display product data from Catalog Manager. Store tags are only used when your store content is displayed on the Web Hosting side of your account and not in Store Editor.
You can use store tags to display information related to any item you've added to Catalog Manager--including name, price, sale-price, ship-weight, etc. Store tags can also be used to add Order buttons to your web pages.
Use the Store Tag Wizard to generate the actual store tags for use on your site. Once you're comfortable with the syntax of store tags, you can even write them yourself.
Whenever you use Catalog Manager to publish changes to your product information, store tags automatically update the item information on your live pages.
The store tags for some item attributes--including image, icon, inset, price, and options--can be customized to display those attributes in different ways.