The conversion rate for single-use coupons is determined by the number of coupons associated with online orders, divided by the number of coupon instances in a single-use coupon series. Single-use coupons associated with offline orders and marked as redeemed through coupon status upload are not included when calculating coupon conversion rate.

Standard coupon conversion rates cannot be calculated because unlike single-use coupons, the distribution number is unknown, and standard coupons may be redeemed multiple times by multiple users until the coupon expires. The conversion rate for standard coupon will always display as n/a (not available).