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While the Keywords field also appears in the Variables section of Editor 3.0, meta tag information entered here will only be applied to the store's entry page. Keywords and descriptions can be applied to each page of a store on a page-by-page basis.
Keywords and Description meta tags are generated automatically, and should be entered as text only, without HTML.
If you'd like to include other meta tags on your store pages, you can add the Head-tags field as a custom property to any page, and insert tags into this field using full HTML. Learn how to add HTML to store pages. The Head-tags field may be added as a custom property using the instructions for overriding a variable.
For more information on meta tags, how search engines use them, and how to improve your store's search ranking, please go to Search Engine Watch.