Text entered in the page-title field will be used in the title tag for the page. By default, the page-title will use the Name you supplied for the product when added through the Add Product wizard. If you created the product in Store Editor, then you'll need to specify the page-title or else the text in the Name field will be used (or the global variable Title if no name is present).

The title tag is important for a few reasons:

• The title tag helps to inform search engines about the content of each page and is used in determining the relevancy of a page for search queries.
• The title tag appears at the top of the browser.
• The title tag text is the default text when a visitor bookmarks a page.
• The title tag may be used by search engines as the link to the page in search results pages.

Tips for title tags:

• Keep titles short—between 60-85 characters.
• Start with your most important keywords/keyphrases.
• Always use keywords that appear within the body content of the page—don't stuff keywords.
• Place your business name only at the end unless you're trying to rank for your company name.