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It's easy to create a link to another web site within Store Editor. The Link tool behaves differently depending upon which page you're editing. Creating a link on your home page will add a linked button to the navigation bar.
Adding a link to a section page will appear as an item added to the section. You can also upload an image for the link. This link can then be used like any other item by inserting the link's item ID into the contents field of any page.
Adding a link to an item page will appear as an accessory to the item. You can upload an image for the link as well. This link can also be used like any other item by inserting the link's item ID into the contents field of any page.
If you click on a link in Store Editor, you'll be taken to the Edit page for the link, rather than to the link destination. Be sure to test your links in your published store to make sure they work correctly.
To delete a link you've created, click on the link in Store Editor. You will see a Delete button on the Edit page for that link. Click the Delete button to delete that link (everywhere it appears in your store).
You need to publish your store in the editor for the changes to take effect.
If you are familiar with HTML, you can create links manually, if you prefer.