A Twitter hashtag is a keyword, key phrase, or acronym prefixed with the # symbol, which is used by Twitter users as a way to categorize messages. When Twitter users post tweets using hashtags, other Twitter users can click on the hashtag to see a real-time feed of other tweets using that hashtag. Tweets using this hashtag will also be displayed in a real-time feed when someone searches for the term on Twitter.
Twitter's support pages offer the following points about hashtags:
- People use the hashtag symbol (#) before relevant keywords in their tweet to categorize those tweets to show more easily in Twitter search.
- Clicking on a hashtagged word in any message shows you all other tweets in that category.
- Hashtags can occur anywhere in the tweet.
- Hashtagged words that become very popular are often trending topics.
The Social Media Sharing feature lets you define a custom Twitter hashtag for your store. When a customer clicks Share on Twitter on a product page, this hashtag will automatically be included in the default message provided for the customer to share with their Twitter followers. While customers may modify this default message, including a hashtag can encourage them to use the hashtag in their tweet.
Adding a Twitter hashtag
- Sign in to your My Services page.
- Click the Store link.
- Go to Store Editor.
- Go to Variables.
- In the Social Media Sharing section, enter a Twitter hashtag in the Twitter-hashtag field. Hashtags may be up to 20 characters in length, and shouldn't include a # sign. The # sign is automatically added to your hashtag in the default message provided to customers who choose to share your product information on Twitter, and including a # sign in this field will result in the hashtag displaying a duplicate # sign (such as ##myhashtag).
- Click the Update button.
- Publish when ready. Note: Making changes in Variables will require a full publish. Learn more.
Note: If you don't want to automatically include a Twitter hashtag in the default message that's provided to your customers, leave the field blank.