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The Start and End Date fields are optional. They can be useful if you have a seasonal cross-sell offer that you'd like to run during a set period, or if you have a cross-sell offer that is related to a sale or special offer you're running for a limited time.
You can add or edit start and end dates either manually in the Cross-Sell Manager, or by editing a cross-sell CSV file and then uploading the file.
Note: Cross-Sell Manager is available only with Merchant Solutions Standard, Professional, and Store v.1 packages.
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