Account name
The general account name for your store, also known as your Store ID. This appears in the Store Account Info page in Store Manager. Learn more.
Advanced Editor toolbar
- Contents - Contents appears in three places in Store Editor.
- In the Advanced Editor interface, Contents is the default page showing all the objects in your store, listed by page ID. Note that there is also a Contents button on the toolbar, located on the bottom row.
- Click any of the page IDs found in the Contents list to view a specific page. Click the Edit icon next to a page ID to go to the Edit page for that page ID.
- To locate the Contents field in the Advanced Editor interface, click on Edit for any item or section page. This field includes page IDs for a particular page.
- Files - This is where you upload files in Store Files.
- Templates - Templates define how properties are used by a particular object (page). This is where both standard and custom store templates are referenced. Templates are a uniquely powerful, yet flexible tool for designing store pages. Learn more.
- Types - Types define which properties are used for a particular object (page). Learn more.
- Database Upload - The CSV database can be uploaded via the browser here. Once uploaded, you can select a specific type and template for their item and section pages. Learn more.
- Config - Allows you to configure certain elements for the look and function of the editor. Also allows you to configure leaf elements. Learn more.
- Controls - Additional features not listed on the toolbar. Learn more.
- Floating Cart - Takes you to Floating Cart Manager. Learn more.
- Site Search Settings - Takes you to the Site Search Settings page. Learn more.
- Mobile Mode - Preview your store as it displays on mobile devices.
- Desktop Mode - Go back to the default desktop mode.
- Publish Options - Publish individual pages by ID, schedule a publish for the future, or set an automatic weekly publishing schedule. Learn more.
Edit
As you get used to managing your store, you may want to switch to the Advanced Editor interface, which shows additional buttons and options. When you sign in to the Advanced interface, you will see a lot of features that were hidden in the Regular interface. You'll see more fields when you click the Edit button, and a lot more variables. You'll also see that Help is not turned on by default, though you can still turn it on by clicking on the Help button. At the end of the Edit buttons, you'll see a red triangle. That switches to the Advanced interface. Learn more.
Home page
Also referred to as the index page. Your home page is the first page to load when you access Store Editor. It is also the first page to load when viewers go to your published store. When in the Advanced Editor, if you click the Edit button while on the home page, you will find that the ID of the page is index.
Item
An item page is usually created for each store product.
When you create an item, you are provided with a choice of specifying many different fields to determine the look of the item page. A few of these are Name, Code, Price, Caption, and Ship-weight. Click the Help button at the top of the Edit page to find out what each field does for your item.
To create an item in Store Editor, click the Item button. Make sure you are on the section page where you would like the new item to appear when you click this button.
Learn how to create an item page.
Login ID
A login ID is the login name (email address) you choose when registering at Turbify. You will use this information to access Turbify each time. A login ID is not the same as your store account name, nor is it the same thing as a domain name.
Navigation
Button listing that appears down the left side or across the top of all of your pages (depending on the template or theme). These buttons can be set up to link to any of the item or section pages you specify.
Order Settings
- Checkout & Registration Manager - The Checkout & Registration Manager provides management features around the flow, design, and integration of your checkout pages. Learn more.
- Order Emails - Manage the timeframe in which you receive order confirmation emails. Learn more.
- Shipment & Order Status - When an order is placed or when you update the shipment status of an order, the customer will be sent an order confirmation or status update respectively. You can control the contents of the email here. You can configure your shipment status features here as well. Learn more.
- Real-Time Links - This system allows you to have orders delivered in real time to another secure server and to interface to external programs to calculate tax and shipping as customers are placing orders. Learn more.
- Configure Inventory - This system allows you to configure your inventory management system. Learn more.
- Payment Center - This is where you can set up online processing as well as the payment methods appearing on checkout pages. Learn about PayPal Checkout and applying for online credit card processing.
- Shipping Methods - Set up the methods you would like to appear on your checkout pages. Learn more.
- Shipping Rates - Set up shipping rates for each of your shipping methods. Learn more.
- Tax Rates - To set tax rates for your site, log into the Store Manager and click the Tax Rates link. There is an Auto Setup Wizard for tax rates, as there is for shipping. It will ask you to highlight the states you want to charge tax for and will then add a row to your tax table for each. Learn more.
- Foreign Orders - Select the list of countries that will appear as options in your checkout pages. Learn more.
- Risk Tools - Risk Tools help you fight fraudulent orders. Learn more.
- Shipping & Tax Test - After you have set up your tax and shipping rules, you can test them by clicking on Shipping & Tax Test in the Order Settings section of Store Manager. You'll be able to try out hypothetical combinations and see if the tax and shipping are calculated correctly. Learn more.
- Publish Order Settings - Click this link when it appears as an active link to update changes made in the Order Settings column. Learn more.
Order tracking
More than half of customer complaints from online stores are due to customers not being able to find out when their order will arrive. The Order Tracking system helps you keep your customers informed. Learn more.
Orderable item
When you edit an item, you'll see a field under Sale-price, labelled Orderable. It has two values, Yes and No. The default is Yes. If you set Orderable to No, the item's page will look the same, but the Order button will be missing. You might want to set an item's Orderable field to No if, for example, the item was out of stock. This way the item would stay in your site, for reference purposes, but no one could order it. Learn more.
Page ID
Page ID is the ID of the individual page you are referring to. You can see the ID of any page in your store by navigating to that page in the Advanced Editor and clicking on the Edit button. You can also view a listing of your page IDs under Contents in the Advanced Editor. Page ID is used when referencing to a page in your store. Learn more.
Process
- Orders - The Order Manager is where you can view and process orders. Learn more.
- Customer Manager - Here is where you can manage customer information if you have enabled Customer Registration.
- Requests - View your catalog requests. Learn more.
- Inventory - The Database Inventory feature allows you to keep track of item inventory from your Store Manager. See above.
- Gift Certificates - Where you can manage your gift certificates. Learn more.
- Manual Transactions - You will only have this option if you have signed up for online credit card processing. Learn more.
Promote
- Promotions Center - Create, edit, and maintain promotions. Learn more.
- Coupon Manager - This page shows the coupons used to purchase items from your store. Create coupons to attract first-time shoppers or reward loyal buyers using Coupon Manager. You can easily create coupons redeemable at your store for a dollar amount or percentage off or for free shipping. You can use these coupons in advertising or special promotions. Once you've created a coupon, you can track its performance from the Coupon Manager. Learn more.
- Create Links - Create your track links here. Learn more.
- Mailing Lists - You can create mailing lists, add and delete customers from them, and send mail to people on them. When customers request a catalog or when they place an order, their name and email address is automatically added to a list of newly collected addresses. You can put these addresses onto the lists that you have created and send mail to them. Learn more.
- Search Engines - We submit your site automatically to major search engines. Don't expect your site to show up in search engines immediately, many are slow to add new listings, and seem to rebuild their databases every couple months.
- Simple Promotional Email - The Simple Promotional Email tool is an easy way to start marketing your store, allowing you to announce your grand opening to friends and family, or to advertise special promotions or new products. Learn more.
- Track Links - One way to bring customers to your site is to give a percentage of sales to other sites that link to you. With the Link Tracker, you can assign a special code to each site that links to yours. Then both you and the referring site can track how many visitors and how many sales came from that link. You decide how big a percentage to give and whether to pay in cash or merchandise. You can make different deals with different sites. Whatever deal you make, the Link Tracker makes it easy for you to administer and also gives the referring site confidence that they will get the cut they're entitled to. Learn more.
Publish
To publish your store means to push the changes you have made in Store Editor to your live site. Learn more.
RTML
The template programming language used by Merchant Solutions. Learn more.
Section
A section page is used to display one or more items, or it can be created as a category of related items. Section pages usually have a series of links to the items that they contain, with smaller versions of those items' images. Learn how to create section pages.
To create a section, on the toolbar in the editor, click the Section button. Make sure you are on the correct page when creating the section.
Site Settings
- Store Account Info - Access your Store Account Name and Store Title here. Learn more.
- Access - Access takes you to Access Manager which allows you to give others access to Store Manager or Store Editor features, without having to share a password. Learn more.
- Preferences - View and edit time zone, notification, security, and other preferences. Learn more.
- Domain Names - The Domain Name Manager is where you can set up domain redirect changes. Learn more.
- Customer Access - When your store is password protected, users will have to enter a password which you control to gain access. Learn more.
- Registration - Use this feature to make customer registration mandatory or optional for visitors to your store.
- Ratings - View and sort your customer ratings. Learn more.
- Page Redirect Manager - Create 301 redirects for your store pages. Learn more.
- Security Manager - Secure your store by installing an SSL certificate. Learn more.
Downloadable
To make an item a downloadable good, upload the file to the Download field on the item's page (in the Store Editor or Catalog Manager). You will be asked to specify a filename. This should probably have the same suffix as it does on your computer (e.g., AlienBlaster.zip) -- something appropriate for the target platform and which will allow the browser to take any appropriate post-processing action (like decompressing the file). This will become the default file name when the customer downloads the item. Learn more.
Statistics
- Page views - This tool shows page views and income generated for each page of your site. Initially it will show the most popular pages, sorted by number of page views, for the last year. Learn more.
- Sales - View sales for you store.
- References - The References tool shows you what sites your visitors came from and how much money people coming from each place spent. Initially you'll see the entries sorted by visitors for the last year, with thumbnail graphs of the trend over time for each referrer.
- Searches - The Searches tool shows you what visitors to your site have searched for. This not only helps you to understand your customers, but also shows where your site can be improved. When visitors do searches, it often means either that your site is missing something they expect or that some part of your site is too hard to find.
- Graphs - The Graphs tool will generate graphs of overall trends in your site for a number of measures and a range of time periods. Initially it will show you page views for the last year (or the life of your site, if shorter), but the options let you choose a number of statistics to view. The most important are page views and income. Two other important measures: income per page view, because an increase there shows that visitors are increasingly confident about ordering from you; and page views per visit, because a decrease there means that your site is getting stale. You can also get to the Graphs tool by clicking on any of the thumbnail graphs that appear, for example, in the Per Page statistics. The graphs are .gifs, so they can be saved to your local disk and incorporated into documents.
- Click trails - The Click Trails tool will show you the paths taken by individual visitors through your site. This will give you an idea of how your site looks through the customers' eyes. You will probably find the paths of the visitors who put something in the shopping basket the most informative. You can also view the click trail of any individual customer by clicking on the Click Trails link at the bottom of the page showing their order. While most site statistics are saved for 365 days, click trails are kept for at least 5 days. Also, some click trails will be worthless, if they are generated by proxy servers or search engine crawlers.
- Reports - The Reports tool generates a table summarizing trends in your site. You can export this data directly to desktop spreadsheets like Excel by clicking on the link to that effect at the bottom.
- Repeats - The link labelled Repeats leads to the Repeat Customer Detector. This tool groups orders that were probably placed by the same person and lists them by number of orders. The RCD matches orders by looking at the name, credit card number, and email address. So it enables you to recognize repeat customers without requiring them to register. It is also useful in detecting fraud orders.
- Live Insights - Live Insights gives you a real-time view of how customers are navigating your website and makes personalized recommendations to help improve traffic. Learn more.
- Google Analytics - Google Analytics can help you gain key insights into your site traffic and performance reports. Learn more.
Store Editor
This is the tool that allows you to design and build your store. Learn more.
Store Files
Store Files allows you to upload files such as images and PDFs to the Turbify Content Delivery Network. Store Files creates links to the files that can be used in the store. By uploading files to the Turbify Content Delivery Network using Store Files, you can help optimize page load times for your site. Learn more.
Store Manager
Also known as Store Control Panel. This is the page where you can edit your store, process your orders, view your statistics, promote your store, set up your tax and shipping tables, and much, much more. To go to Store Manager, click the Store link on your My Services page. The page you are sent to is Store Manager.
Variables - These are the universal properties for your store. With a few exceptions, these elements affect the look and functionality of all pages in your store. Learn more.
See Also:
